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{July 14, 2009}   Buzz Marketing

Buzz marketing has become a phenomenon that has swept emerging media industry by storm.  Buzz marketing, which is marketing via word of mouth has done wonders for advertisers trying to do something new and exciting.  This type of emerging media has worked for Red Bull, Nike, Mountain Dew and many other companies.  Many things that using a buzz strategy can help is Social Networking, Blogging or even getting the work out about a new product.  Companies on a budget can definately use this type of advertising to get publicity and not have to pay so much money for it.  One thing is certain, Buzz Marketing is a great tool and if it is executed properly it can be very effective.  Buzz Strategies are on their way to being an important part of emerging media :).

    One of the many companies that has had success with Buzz Marketing

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The passing of the King of Pop, Michael Jackson was tragic, but thanks to emerging media his music made a comeback making it easy for those who remember him to enjoy his music.  As you all probably heard once the world found out MJ had passed, fans immediately rushed out and purchased anything tangible that had to do with Michael Jackson.  Within hours Best Buy, FYE, Suncoast, Target, Wal-Mart and many other retailers were sold out.  When this happened the natural thing for fans to do was to turn to all the emerging media options available.  These include Streaming Music Videos from YouTube, downloading songs and ringtones from various sites on the internet as well as mobile devices, and ordering merchandise directly offline.  Live chats took place to talk about his passing on numerous sites and fans all over the world were Facebooking, Twittering and MySpacing each other the news.  Emerging Media definitely helped gives fans some closure, made MJ’s music popular again and in the process helped confirm that Michael Jackson was truly the King of Pop!  



{July 13, 2009}   Growing Mobile Media

Mobile media has come a long way since the first PDA launched in August of 1992.  The mobile media experience has gotten a lot more personal as cellular phones have been considered an essential in everyday living. Alterations where data is concerned within certain mobile media experiences has changed how we look at mobile media outcomes and solutions.   Companies that deal with multi media are also taking advantage of this as well. Instead of consumers waiting until they get home to check their Facebook, Twitter or MySpace, they choose to check it right from their phone. Companies that realize how important this is to consumers will continue to thrive in this market because consumers are truly looking for instant gratification. 

Since mobile media has become such a success, companies are marketing more toward PDA’s.  In order for consumers to get the maximum internet experience a PDA or smartphone is the way users will want to go.  With the Pre, iPhone, Storm and Tour coming out on the market, consumers have more ways than ever to quickly and conveniently connect to the internet and use the hundreds of applications available for those devices.  Not only are new devices launching but new networks are also coming into existance to make sure these new devices can provide the fast internet speeds and advanced graphics necessary to run the device and make it user friendly.   



Many of us want to know what buzz marketing is.  Well Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.  Buzz marketing has become a gateway in the element of surprising consumers.  This is a great way for marketers to make their product or service memorable.   

 

The great thing about buzz marketing is it can be done spur of the moment but it can also be planned out.  The best example of buzz marketing I have seen locally was last week when California Tortilla gave away free burritos Saturday, Sunday and Monday.  In order to advertise the company went to all the local businesses and had spokes people holding signs that said Free Burrito with a sign pointing toward their newest location.  Outside the door was a massive line; to keep customers entertained they have spokes people passing out California Burrito Cards and menus of the items that were free.  To top off the experience the mascot Nacho came out to say hi to all the hungry waiting guests.  It was a great experience.  Buzz Marketing is definitely one of the great techniques that has come about from emerging media.  What will be the next big thing?  

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One of the phases that caught on like wild fire over the last few years has been blogging. Blogging has opened up so many doors to marketers and advertisers to introduce and promote products and services.  If you look at some of the great bloggers such as Perez Hilton, you will see how they revolutionized the industry with their blogging websites.  It is great how anyone can blog about anything and not have to be ridiculed or identified. 

  Perez Hilton, Famous Blogger

With the new emerging media of blogging, it can also be used to promote or demote products or services.  Many companies have official and unofficial blogs that are used to give a deeper insight on what is going on with a particular product or service.  Companies can benefit from what official and unofficial bloggers have to say about their companies.  This is a great way for companies to get creative and give the people what they want and have been asking for.  The next question is what will blogging enable us to do next…..



One of the newest emerging media trends for marketing to consumers is using short films to tell a story about the product or service. short films provide another way for consumers to relate to the company and get a deeper understanding of what they have to offer. Short films also provide a way for marketers to attract consumers buy using something other than traditional marketing techniques. A great example of a marketing short film is the example below. Guiness has come up with a short film to promote their product.  It is on their website and on You Tube.  Grab your popcorn, soda and enjoy!!

http://www.youtube.com/watch?v=IQDjynOzgCk



{June 29, 2009}   iPhone and emerging media

iPhones are definately the new craze in emerging media.  Apple has gotten very smart in the way they present the iPhone.  The main thing iPhone targeted from the very beginning that other companies did not was the multi media aspect of the phone.  Apple was sure to show consumers exactly what the iPhone was capable of.  As consumers we knew from the beginning it has applications that would allow users to access facebook, twitter, youtube, Flickr and many more services.  One other smart thing the company did was market it toward consumers as well as businesses.  In the past all PDA’s were meant to be more for business professionals, the iPhone was smart and targeted regular consumers and expanded the emerging media market for the better.   See Article Below.

Review | iPhone 3GS: Check out the improvements

It’s one thing to claim increased speed for this or that feature, but the iPhone 3GS feels faster in every respect: launching and running apps, returning to the home screen and accessing the Web are all snappy.

By Jeff Carlson

Special to The Seattle Times

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Apple's new iPhone 3GS can record VGA video and adds voice control and a compass.

Enlarge this photo/ AFP/GETTY IMAGES

Apple’s new iPhone 3GS can record VGA video and adds voice control and a compass.

It’s easy to forget that Apple is the brash young upstart in the cellphone industry, because in just two years the iPhone has become the reference for how mobile phones should work.

The new iPhone 3GS, which hit the market last week, is available in two memory capacities: 16 GB for $199 and 32 GB for $299 (each requires a two-year AT&T service contract, with variable upgrade pricing — see accompanying story for more details). I tested a 32 GB iPhone 3GS, but really, the upgraded capacity of this year’s model is the least of its many new features.

In fact, to stay within the space constraints of this article, I’ve limited myself to mentioning just the features I feel are most important or noteworthy for the iPhone 3GS itself. Many improvements, such as copy and paste (at last), are made possible by the iPhone OS 3.0 software that runs the device; that update is free to all current iPhone owners and $9.95 for owners of iPod touch models (the latter cost made necessary by the way Apple records iPhone revenue).

Speed. It’s one thing to claim increased speed for this or that feature, but the iPhone 3GS feels faster in every respect: launching and running apps, returning to the home screen and accessing the Web are all snappy. The difference is pronounced for me, coming from the original iPhone, but I also noticed more pep compared with my wife’s iPhone 3G.

The faster processor in the iPhone 3GS (which runs at 600 MHz, although Apple deliberately doesn’t list those types of specifications) combined with improvements made to Safari under iPhone OS 3.0 makes Web “browsing” no longer sound like a lackadaisical stroll.

The faster processor and increased memory (256 MB) also improves 3-D games, with the possibility for even better performance soon thanks to the iPhone’s support for Open GL ES 2.0 graphics processing. The phone does run warm when actively engaged in processor-intensive tasks, though.

Voice activation. It’s silly that voice-activated dialing is only now appearing on the iPhone, which makes me wonder if Apple was trying to make amends by adding other voice features.

As expected, you can say, “Call Glenn Fleishman” and the iPhone’s pleasant female voice will repeat the request and then dial the number. If the contact has multiple phone numbers, the iPhone asks you to specify one: home, work, mobile, and so on.

As a visual guide, the labels float in the background to tell you which options are available. Or, say, “Call Glenn,” and get the option to specify which Glenn in your contact list you mean.

But you can also control music playback via voice, too. Say, “Play songs by Crowded House” and in a moment you’re listening to “Don’t Dream It’s Over.” The feature doesn’t recognize song titles or podcasts, unfortunately.

I’ve found the voice recognition mostly solid, with occasional stumbles.

Photos and video. The camera’s 3 megapixels of resolution are a welcome improvement over the previous models’ 2 megapixels, but the best new featured are the capability to autofocus, as well as to tap an area on the screen to focus on and adjust exposure and white balance. The camera also resolves close-up details for macro shots, as close as 10 cm, which is a great improvement.

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Taking aim at the compact-video market, the iPhone 3GS can also record VGA video (640 x 480 pixels at 30 frames per second). The output isn’t as sharp as a dedicated video camera, but for spur-of-the-moment captures, the output is decent and the convenience is superb (speaking as someone who carries his iPhone everywhere).

You can even trim captured video clips to isolate the best part without editing the footage into iMovie, although footage removed in this way can’t be recovered later.

I’ve posted examples of the camera’s output at the following MobileMe gallery: gallery.me.com/jeffc#100249.

Spotlight searching. As we add more data to our iPhones, we need better ways of locating the information. Navigating applications is painful if you have more than a few screens full of applications, and until now the contents of your e-mail and notes have been locked in their apps.

A new Spotlight search interface to the left of the first home screen finds data in applications and offers a faster way of locating apps (like a basic version of LaunchBar on the Mac).

Data need not be on the iPhone to be found. Spotlight can search messages on your mail server, such as messages you sent from your computer. Unfortunately, Spotlight does not search message bodies, only To, From, Subject, or all three fields.

Find My iPhone. With a MobileMe account ($99 a year), go to me.com and locate the iPhone on a map, or send a text message with optional sound alert to the phone.

If you suspect the phone was stolen, you can also trigger a remote wipe of its data (which can be restored from your computer if the phone turns up later). All data on the iPhone 3GS is automatically hardware-encrypted — a great feature that should make corporations more comfortable with deploying the iPhone — so the wipe takes only about a minute.

Worthy mentions. Apple packed a lot of improvements into the same physical enclosure as the iPhone 3G. A built-in compass helps orient you and ties in with the Maps app. Nike+ support is built-in, as is stereo output via Bluetooth (but, darn it, still no support for using a Bluetooth keyboard).

The iPhone OS 3.0 software supports MMS messaging and tethering (using the iPhone’s Internet connection by a computer via USB or Bluetooth), but AT&T does not yet support those features.

Apple claims improved battery life in the iPhone 3GS, but in these first few days of using one I’ve seen slightly worse performance because I’ve been testing applications and features.

The processor demands of a smartphone, coupled with the large beautiful LCD, make the iPhone a device that needs charging once a day or more, depending on your usage, so I’m not expecting a dramatic difference, plus or minus, in battery life.

The original iPhone was a cellular phone finally done right. Two years later, the iPhone 3GS is defining what a smartphone should be.

Jeff Carlson is one of the contributors to the Practical Mac column in Personal Technology.

Copyright © 2009 The Seattle Times Company



Twitter, Twitter, Twitter that is all you hear about these days.  Why is this you may ask?  Because it is the latest and greatest thing in emerging media!  Twitter is one of several trends that has developed through the use of the internet.   Who would have thought people would be so interested in what everyone else is doing.  But hey we are a nation full of voyers, especially when it comes to what stars are doing.  There is  no better way to promote free speach and product and service marketing then to allow a free exchange on a emgerging website such as Twitter.  It wil be interesting to see what will be the next craze to come and catch out attention!

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Why Everyone’s Talking about Twitter
By Anita Hamilton Tuesday, Mar. 27, 2007
One user’s gallery of friends and fellow mobloggers on Twitter.
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If

 

you ever fancied yourself a blogger but didn’t have the time or energy to post thoughtful or silly missives at regular intervals, a new service called Twitter could set your inner blogger free. While some people call it microblogging or moblogging, I like to think of Twitter simply as blogging for regular people.
Maybe you’re really busy. Maybe you don’t have much to say. Or maybe you’re just lazy. Not a problem. This free service works by letting you broadcast a group text message to your friends’ mobile phones from either your own phone, an instant message or an online form at twitter.com. All your notes are then stored and displayed on your personal profile page on the site, which includes links to your friends’ Twitter pages, a thumbnail picture of your choice, and a short bio. You can even send text updates directly to your MySpace page. Just remember to keep it short: posts are limited to 140 characters, and the topic is, invariably, “what are you doing?”

More often than not, it turns out, Twitter’s 100,000 members — twice as many as it had just a month ago, according to Twitter business development director Biz Stone — are simply killing time. Even Presidential hopeful John Edwards is on it, although he seems to be the only one thinking about more than lunch. As I type this, caroline is mulling over some Girl Scout cookies, ian_hocking is “Waiting for Jessica to arrive so we can eat!” and hlantz is “having a nice cup of Soft Starmint tea.” Scintillating.

The chatter about Twitter escalated into a virtual roar two weeks ago during the South by Southwest multimedia festival in Austin, Tex., when the barebones service owned by Blogger founder Evan Williams, 34, was named the best blogging tool and attendees used it to meet up at parties. Since then, the fawning attention to the seven-month-old service has come full-circle as reviewers have begun to realize how boring most people’s lives really are. (As if YouTube’s gallery of puppy and kitten videos hadn’t already driven that point home.) Nonetheless, Twitter has been the top term on blog search engine Technorati for the past two weeks.

Plenty of people would happily have Twitter muzzled, rather than endure the beeping alert for yet another new text message. But I’m betting that Twitter will get a lot noisier before netizens move on to the next new thing. Why? Because Twitter targets the same crowd that digs MySpace and, frankly, that site is getting stale. We cyberjunkies need a new thrill, and what better than a service that combines social networking, blogging and texting? Dozens of other companies are trying to do the same thing with services like VelvetPuffin and Google’s Dodgeball. But only Twitter has figured out how to make it easy.

I know, it’s totally silly and shallow, but that’s precisely why Twitter is on its way to becoming the next killer app. And if you don’t like it, well, in the words of one Twit from San Francisco, “I’m so sick to death of Twitter-haters. If you don’t like it, why waste your time writing, reading, or talking about it? Sheesh.”



Marketers Tread Slowly into Emerging Media

By Enid Burns, ClickZ, Mar 7, 2008

Nearly one in two marketers has not yet allocated dollars to emerging media, such as social networks, blogs, or word-of-mouth initiatives, a study reveals.

The finding is part of the Direct Marketing Association‘s Statistical Fact Book, released yesterday. The fact book assembles data from over 65 industry sources.

While 45 percent of the integrated marketers surveyed by database marketing firm Epsilon said they haven’t spent marketing dollars in emerging media, they’re interested in doing so. Social computing/word-of-mouth marketing tops the list with 67 percent interested in incorporating it into their campaigns. The findings resonate across all marketing, not just direct marketing. A TNS/Cymfony report released last week finds many companies are still slow to invest in social media. Other areas of interest identified by marketers: blogs, 55 percent; mobile, 48 percent; and RSS feeds, 44 percent. Instant messaging rates a lower 31 percent.

Web-based marketing is gaining in importance, according to statistics from Harte-Hanks. In business-to-consumer marketing, close to 90 percent of study respondents said Web sites and micro-sites are gaining in importance. About 30 percent said paid search and traditional media are gaining in importance.

Other findings show:

  • In e-mail marketing, 73 percent of every dollar spent went to customer retention and the rest went to acquisition, according to DMA’s statistics.
  • Two-thirds of online search users performed searches as a direct result of exposure to an offline channel, such as a television ad (37 percent) or word of mouth from a friend (36 percent), according to a Jupiter Research/Ipos Insight consumer survey.
  • When asked the purpose of search engine marketing, 57 percent said it’s used to increase brand awareness, according to a survey by Search Engine Marketing Professional Organization. A total of 47 percent of the advertisers and agencies said it’s to generate leads for themselves, and 20 percent said it’s for leads for a dealer or distributor.

In the consumer category, digital advertising will continue to experience an increase in spending over the next year and beyond. Search is forecast to grow about 28 percent in 2008 to reach over $10 billion, and 23 percent in 2009 or $12 billion. Online classifieds are expected to reach $4.6 billion in 2008, an increase of nearly 27 percent compared to 2007; online classifieds will climb another 18 percent in 2009.

Display ads are forecast to total $5.4 billion in 2008, representing 23 percent growth this year. They’re set to grow almost 19 percent next year. Rich media is projected to reach $1.7 billion in 2008, a 20 percent leap, and then 19 percent next year. Spending in e-mail is expected to increase to $494 million this year, an increase of around 19 percent this year, and about 23 percent in 2009.

Sponsorships are the only category tracked in the study that the DMA expects to see consecutive-year declines. Between 2007 and 2008 the category will dip approximately 16 percent. By 2009 sponsorships are expected to drop another 12 percent.

National consumer Internet advertising spending is calculated by the DMA using figures from Veronis Suhler Stevenson, PQ Media, and the Interactive Advertising Bureau. Anna Maria Virzi contributed to this report.



{May 26, 2009}   Hello World!

If you want to learn more about Emerging Media and the latest trends, then this site is for you!! Thoughout the next few weeks I will be talking about what emerging media is, what is the lastest and the greatest emerging media and how how you as a loyal reader can get involved.  Hold onto your seats, this is going to be a long but great journey!!

  Me and my Fiance 🙂



et cetera